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Germany Monitor

In the "Germany Monitor" series we address political and structural issues which have great significance for Germany. These include commentaries on elections and political decisions, as well as technology and industry issues, and macro-economic topics which go beyond the business cycle matters addressed in "Focus Germany".

7 Documents
September 17, 2015
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1
Augmented reality is far more than the much-discussed smartglasses that are equated with horrific dystopian scenarios in which everyone is under surveillance. The fact is that augmented reality supports people in their day-to-day activities, extends their perception and facilitates communication. That is why it is important not to write off the technology in its entirety, simply because of one individual application, but instead to seize the highly attractive opportunities presented by this fast-growing market. German companies, however, would probably do well to offer customised services for commercial applications in niche markets where the tech giants have not become established. [more]
October 30, 2014
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2
Following weak performance in winter half-year 2014/15 industrial production in Germany is likely to return to a moderate uptrend in the course of 2015, resulting in expansion of roughly 1.5% in real terms in 2014 and about ¾% in 2015. This means the generally muted dynamics of industrial performance in evidence since 2011 would continue in 2015. Industry's share in total German gross value added (2013: 21.8%) will probably decline again, as in 2012 and 2013. The only moderate growth of industry is primarily attributable to the currently subdued level of business activity and external shocks. Nonetheless, structural factors are going to regain importance. The ball is now in the politicians' court. Many of their recently adopted measures give rise to fears that Germany's international competitiveness as an industrial location is likely to decline. [more]
August 27, 2014
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3
Besides transport and energy infrastructure, communications infrastructure is steadily gaining in importance in the regional competition to attract investment. One source of concern in particular though is the significant gulf in investment both between west German and east German federal states as well as between urban and rural regions. This is compounded by the problem that there is usually no viable business model for projects in rural areas without government subsidies. As there is no such thing as a standard blueprint for the broadband rollout with its huge investment requirements, every single project with its specific local features needs to undergo a critical economic feasibility analysis. On this basis, efforts should be taken to work out the best rollout model in terms of technology, funding and time horizon, respectively. In essence, the broadband rollout in Germany requires more government stimuli to foster private investment, but these efforts need to be coordinated and based on sound judgement. [more]
April 23, 2014
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4
Industry 4.0 will upgrade Germany as an industrial location by bringing on the fourth industrial revolution. With trade flows becoming increasingly internationally interlinked, the aspects associated with Industry 4.0 of automation, more flexible processes as well as horizontal and vertical integration will become more and more important features of a modern, competitive production structure. Especially for Germany with its particularly favourable basic conditions, Industry 4.0 provides the long-term major opportunity to consolidate the country's leading position in the competitive global marketplace – also relative to the fast-growing emerging markets. [more]
November 15, 2013
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5
German industry is showing first signs of recovery. In view of the large statistical underhang of 1.6% from the year 2012, we expect, however, that industrial production will only stagnate in the current year. In 2014, industrial activity will continue to increase (+4%). The upswing is associated with stronger growth in important foreign markets of German industrial companies, especially in the US and – to a lower extent – in China. The EMU countries will also register positive GDP growth again, so exports will give a boost to the economy. This supports e.g. the automotive industry, electrical engineering and mechanical engineering. [more]
September 4, 2013
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6
Advanced television is now incorporating more personalised, mobile and interactive elements. It will not, however, completely relinquish its original character in the process and will thus remain the primary medium. Many media companies are relying on alliances and takeovers to expedite the business model realignment associated with this transition. This means that the media market will remain extremely dynamic: there will be new players entering the market, new business models, but also takeovers and exits from the market. In such a situation long-term strategies backed by ample capital reserves are particularly promising – all the more so if they are also allied to a positively perceived brand name. Accordingly, the media market is set to undergo increasing consolidation again following a period of segmentation – albeit with a new group of players and names that are in some cases already well known from related sectors. [more]
January 16, 2013
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7
Electrical equipment in the health sector is an important factor for macroeconomic development worldwide. Modern electromedicine boosts the efficiency of healthcare processes, improves the health of the general population, reduces the time spent by patients in hospital and cuts the cost of care. High-quality products should enable the German electromedicine sector to maintain its world market-leading position – despite growing price competition. Accordingly, we expect real sales growth of 5% yoy in both 2012 and 2013. [more]
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