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September 4, 2013
Region:
Analyst:
Advanced television is now incorporating more personalised, mobile and interactive elements. It will not, however, completely relinquish its original character in the process and will thus remain the primary medium. Many media companies are relying on alliances and takeovers to expedite the business model realignment associated with this transition. This means that the media market will remain extremely dynamic: there will be new players entering the market, new business models, but also takeovers and exits from the market. In such a situation long-term strategies backed by ample capital reserves are particularly promising – all the more so if they are also allied to a positively perceived brand name. Accordingly, the media market is set to undergo increasing consolidation again following a period of segmentation – albeit with a new group of players and names that are in some cases already well known from related sectors. [more]
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