1. Research
  2. Products & Topics
  3. Periodicals
  4. Germany Monitor
September 17, 2015
Region:
Analyst:
Augmented reality is far more than the much-discussed smartglasses that are equated with horrific dystopian scenarios in which everyone is under surveillance. The fact is that augmented reality supports people in their day-to-day activities, extends their perception and facilitates communication. That is why it is important not to write off the technology in its entirety, simply because of one individual application, but instead to seize the highly attractive opportunities presented by this fast-growing market. German companies, however, would probably do well to offer customised services for commercial applications in niche markets where the tech giants have not become established. [more]